“The one thing that you have that nobody else has is you. Your voice, your mind, your story, your vision. So write and draw, and build and play, and dance and live, only as you can.” – Neil Gaiman

The Long and The Short of It was founded to help small and medium sized businesses communicate their story to their clients and customers. Effective marketing doesn’t have to be expensive. Using great content, creative ideas and simple processes marketing can make a big impact without breaking the bank.

Not everyone can afford an in-house marketing team and consultants can often make things more complicated than they need to be. Years of working in and with small businesses has taught us the importance of practical, results driven marketing that is both budget and user friendly.  This is what we offer our clients at The Long and The Short of It.

SJT-Logo-Main-Transparent-Hi-Res“I’d been struggling to come up with a clear vision for my travel business. Cara was instrumental in all facets of the process – from conception of the branding, logo design, website content, merchandise design and social media strategy. She offered an objective perspective as well as a step-by-step plan for the entire development of my brand. I recently launched the business and have had such overwhelmingly positive feedback and engagement from my clients. Thank you again for all of your input. I’d recommend Cara to any small business needing branding guidance and marketing content.”

Sonia, Owner


Sonia Jones Travel

vinprints“Cara at The Long and The Short of It was extremely helpful in defining and clarifying  my company’s message and customer journey for our website.  Our online presence went from zero to hero overnight. Correspondence was efficient, clear and to-the-point. She managed to clearly explain strategy and outcomes while maintaining a personal touch.”

Nick, Owner & Founder

Vinprints Australia