“The one thing that you have that nobody else has is you. Your voice, your mind, your story, your vision. So write and draw and build and play and dance and live as only you can.” – Neil Gaiman

The Long and The Short of It was founded to help small and medium sized businesses communicate their story to their clients and customers. Effective marketing doesn’t have to be expensive. Using great content, creative ideas and simple processes marketing can make a big impact without breaking the bank.

Not everyone can afford an in-house marketing team and consultants can often make things more complicated than they need to be. Years of working in and with small businesses has taught us the importance of practical, results driven marketing that is both budget and user friendly.  This is what we offer our clients at The Long and The Short of It.

EK branding“I started working with The Long and The Short of It to help take my health and wellness side hustle to new heights. Cara guided me through strategic planning for my social media and created my logo and website, templates for my Instagram that I could implement myself and has been an adviser on a wide variety of content marketing and brand related queries. Working with Cara was easy and she always kept front of mind the core values and mission of my brand. She helped me find my voice. Although I am only just implementing the plans and strategies she has laid out for me, I’m already more confident and excited about where this can go. The Long and The Short of It are working with me to help me transition from a personal social media user to someone with an authentic professional social media presence. I would highly recommend Cara and The Long and The Short of It to businesses striving for clear, innovative and genuine online communications and engagement with their clients.”

Emma, Owner

Emma Kaiteie Nutritional Cleansing Solutions

SJT-Logo-Main-Transparent-Hi-Res“I’d been struggling to come up with a clear vision for my travel business. Cara was instrumental in all facets of the process – from conception of the branding, logo design, website content, merchandise design and social media strategy. She offered an objective perspective as well as a step-by-step plan for the entire development of my brand. I recently launched the business and have had such overwhelmingly positive feedback and engagement from my clients. Thank you again for all of your input. I’d recommend Cara to any small business needing branding guidance and marketing content.”

Sonia, Owner

Sonia Jones Travel